My Skills
Positioning & Messaging
Developing differentiated positioning frameworks and value propositions that resonate with target personas. I translate complex product capabilities into clear, conversion-driving messaging across web, ads, CRM, and sales enablement.
GTM
Crafting integrated GTM plans for new products, features, and markets from prelaunch research to growth stage optimization. Proven experience in launching products across MENA with cross-functional alignment across product, sales, and comms teams.
Content Strategy
Creating comprehensive content strategies that align with brand goals and engage audiences. My expertise includes content planning, creation, distribution, and performance measurement to ensure content drives value.
Market Intelligence
Leading customer research, competitor benchmarking, and market segmentation to inform both product and marketing roadmaps. Comfortable with both qualitative and quantitative insight gathering.
Cross Functional Leadership
Experienced in aligning product, sales, and brand teams to ensure GTM success. Skilled in managing creative, media, and lifecycle teams while owning end to end strategic planning.
Performance & Experimentation
Driving growth through data-driven experimentation across channels. Proficient in setting up dashboards, tracking KPIs, A/B testing creative and comms, and iterating based on insight.