Marketing Strategist • Guiding enterprise brands to scale through data‑led creative strategy.

Proven leader in omnichannel growth, team building, and brand transformation for mobility, fintech, e-commerce and retail clients.

I'm a Marketing Strategist with over a decade of experience turning market insights into go-to-market strategies that fuel adoption, engagement, and revenue growth. I specialize in positioning and launching B2B and B2C digital products across fintech, mobility, ecommerce and retail bridging the gap between product, marketing, and growth.

My expertise lies in crafting clear value propositions, building growth narratives, and leading cross-functional execution across paid acquisition, content, lifecycle marketing, and CRM. I’ve led launch strategies from zero-to-one, scaled product adoption post-launch, and partnered with product and sales teams to optimize retention and conversion.

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